Do You Have A Mobile-First Marketing Strategy?

I first started hearing the term “mobile-first” in 2011. It was a buzz word around the office – the hot new term that everyone liked to throw out even when it didn’t make any sense. You would include it in EVERY presentation or you may as well just not show up to the meeting.

There was a moment in time where mobile-first had a direct correlation to ensuring your website was optimized and responsive when consumers accessed it via their phone or tablet too.

There is even some internet debate on who first coined the term – either Luke Wroblewski in 2009 or former Google CEO Eric Schmidt in 2010 – but whoever that accolade goes to, times have changed and so has the meaning of mobile-first.

Mobile-first is now the DNA of your target consumer.

Mobile-first now has to be a mindset. Mobile-first now has to be your #1 thought as a marketer in how a consumer is going to engage with your brand.

Your target consumer is engaging with your brand via their mobile device more now than ever before. Google micro-moments study, Facebook’s mobile ad revenue, declining TV ratings, and numerous other examples illustrate this consumer behavior. Or you can do your own less in depth research and go to any restaurant and have dinner. While at dinner, look around at everyone in the room with their family and friends staring at their phone versus talking to one another.

This is only the beginning.  You need to have a mobile-first mindset and a mobile-first marketing strategy.